In-house hire
The Third Way
When you get serious about marketing, you get two options. Both are built to bill you.
Hire in-house, or hire an agency. One costs $8,000 a month for one skill set. The other spends your retainer on people you will never meet. There's a third way.
The in-house hire
A $70,000 to $80,000 marketer costs $8,000 to $9,000 a month fully loaded. One person, one skill set. Three months to ramp. Might leave in a year.
Owner, hiring thread: "One person simply isn't enough."
The big agency
The lease, the sales team, and the account managers get paid first. Your campaigns get built by whoever's newest. Ask what percentage of your retainer reaches the person doing the work. Then ask to meet them.
Owner, agency review: "Paying $2,100 a month. For what?"
The Smart Choice
Social Trust
Senior strategy and full execution: media buying, websites, AI-era SEO, automation. Founder on every account. Fixed retainer, month to month, 30 days' notice. You pay the ad platforms directly. No markup, ever.
Speed to Lead
47 missed calls a month isn't a phone problem. It's payroll, walking to your competitor.
When your crew is on a roof, callers don't leave voicemails. They call the next name on Google. Speed-to-Lead texts back a missed call in seconds, answers the basic questions, and books the job. Every lead gets a reply within minutes, 24/7.
Owner, contractor forum: "They just hang up and call the next guy."
Customer, 5-star review: "Someone actually answered! Plumber arrived within 45 minutes."
$497 setup + $297 a month. Installed in a week.
Ask about it in your audit
Proof
"The phone hasn't stopped ringing."
A client's words, not ours. Three programs, real numbers, real logos.
0leads generated for home-services clients
<$0average cost per lead
0 yearslongest-running program, still running
Over three years. Gutter jobs run $2,000 to $6,000. The math works at any close rate you'd believe.
Against projects worth $10,000 to $75,000, one closed job pays for months of the program.
Started with no website and no page. The first year's numbers made the case for the second.
How It Works
Audit. Build. Run.
Audit
A free 20-minute review of your spend, your site, and what happens when your phone rings. You leave with a one-page scorecard, whether or not we ever talk again.
Build
Whatever the scorecard says is leaking gets fixed first: the site, the tracking, the follow-up. Built by the person you talked to, not handed down a chain.
Run
Media buying, SEO, and automation on a fixed monthly retainer. A monthly report that counts three things: calls answered, estimates booked, jobs won.
Plans
Three plans. Priced by scope, not hours.
Every owner walks in at one of three stages. Find yours below, and the right plan picks itself.
You're starting fresh
Launchpad
From $3,500 build · $500/mo care planNo website, an outdated one, or a rebrand on the way. You need the foundation built right: a conversion site, AI-era SEO, Google Business Profile, tracking, and your first automation. Look established, get found.
Most chosen
You're established, ready to grow
Growth Engine
From $1,750/moYour brand is solid, your reputation earned, your website good. The foundation is done; now you want the phone ringing. A senior partner runs your paid ads, landing pages, local SEO, and lead nurture. Your ad spend goes straight to the platforms. We never touch it.
Two seats only
You want the whole department
RevOps Partner
From $5,000/mo · by applicationYou'd hire a marketing director tomorrow if the right one existed. This is that relationship: everything in Growth, plus the internal automation that runs your front office: estimate follow-up, dispatch, database reactivation. It's the closest thing to having me full time, so it's capped at two seats and there's an application. The owners who belong here already know it.
Not sure where you land? Slide to your monthly budget and see what each path buys.
$5,000 / month
Big agency
A retainer this size funds an office before it funds your ads. How much reaches the work? Ask them.
Social Trust
Month to month. 30 days' notice. You own every account, domain, and dollar of data. Always.
AI, Plainly
AI does the grind. It doesn't do the thinking.
What it does here
- Drafts the 40 ad variations we test.
- Watches your numbers overnight.
- Answers a 9pm lead in seconds.
- Builds the reports.
What it doesn't
- Pick your strategy.
- Spend your budget.
- Talk to your customers unsupervised.
- Replace the person whose name is on the door.
The video at the top of this page was AI-made, directed by a human. So is the ad creative we test for you. We run on what we sell.
The Founder
I've run marketing from both sides.
Independent since 2018. Before that, I spent years working alongside one of the big agencies, close enough to see where every retainer dollar goes and who actually builds the work. I understood how that model makes its money, and I decided to do things differently. When you work with Social Trust, you talk to me, and I build the work.
Tracy Williams · Reno, Nevada
Straight Answers
The questions owners actually ask.
"I've been burned by an agency before."
Fair. That's why everything is month to month with 30 days' notice. If we stop earning it, you stop paying it. And you own every account from day one.
"How long until I see something?"
You get a written plan of attack before anything starts. With real effort behind it, 90 days is where things should be rolling nicely. If they're not, we don't recite "trust the process." We adjust the plan based on what the ROI data says.
"What do your reports count?"
Whatever the campaign was built to do. Lead work counts calls answered, estimates booked, jobs won. Awareness and streaming TV count views, clicks, and foot traffic through the door. The number that leads your report is always a result you actually wanted, never filler.
"You're one person. What if you disappear?"
Everything is documented and everything is yours: domain, site, ad accounts, analytics. One senior person who builds your work is less risk than a rotating account team. We've lived it: we built a full automation system for a medical spa, and when the owner moved to another agency, she took all of it with her. No disruption, nothing held hostage. That's the model.
"AI sounds like a gimmick."
It's not the strategy. I am. AI answers your 9pm lead and drafts the variations we test. Nothing runs without a human signing off. Want proof? Fill out the form below and time the reply.
"Do you mark up ad spend?"
Never. You pay Google and Meta directly from your own accounts. For radio and outdoor we buy at negotiated rates and the commission is disclosed.
Free Marketing Waste Audit
Find out what you're really paying for.
A free 20-minute review of your spend, your site, and what happens when your phone rings. You leave with a one-page scorecard. No pitch unless you ask for one.
Got it. Watch your phone.
That speed? That's the product.